Depressing: News Sites Are Their Own Biggest Advertisers

This explain a lot, I was wondering how these websites continue to lose money despite having some of the best content, tons of experience, and outstanding talent. It appears that the people making decisions are terrible at it.

From the article,

" On the other hand, it’s hard to see how publishers are ever going to persuade marketers to spend real money on their websites as long as those advertisers can see those publishers treating their own web inventory as next to worthless."

It brings up a good point, as premier bloggers and writers are reducing their ad space and doing a better job of putting their advertisers first, its only going to get more and more difficult for these major publishers. Take a note for daringfireball.net , have few advertisers and treat them like kings.

Read More: http://www.forbes.com/sites/jeffbercovici/2012/02/13/depressing-news-sites-are-their-own-biggest-advertisers/