Online Ads Are Worse Than I Thought

I don't write software for delivering ads, but how hard can it be to tell whether your user is male or female? I'd bet many users would just offer their demographic data to their web browser, if prompted, especially if it was mostly anonymous.

If Google Chrome would promise that I never received an ad for a tampon again, i'd do it.  Maybe these people are just trying too hard... maybe I under-estimate the paranoia of the general public.

Why hasn't a web browser offered to collect and store this information? or sell it? Seems like a win-win-win.

Read More: http://allthingsd.com/20120423/bombs-away-web-ads-miss-their-target-all-the-time/