User Experience And The Poison On The Tip Of The Arrow

A piece of genius that points out the obvious. It's amazingly easy to get caught up in the design of the aesthetic and forget about the the design of the user experience.

"...Real design is about creating a thoughtful, engaging user experience. Aesthetic styling can be then applied to enhance the experience as long as it doesn’t get in its way.
There’s a reason why the most successful internet companies have fairly utilitarian design — take Facebook, Google or Amazon as an example. The focus is on creating a fantastic experience that delights users and adds value."
- Uzi Shmilovici

Read More: http://techcrunch.com/2012/04/15/user-experience-and-the-poison-on-the-tip-of-the-arrow/